Whisky sib txawv yog cheb lub lag luam Suav.
Whisky tau ua tiav kev loj hlob tsis tu ncua hauv Suav lag luam ob peb xyoos dhau los. Raws li cov ntaub ntawv muab los ntawm Euromonitor, lub koom haum tshawb fawb paub zoo, nyob rau hauv tsib xyoos dhau los, Tuam Tshoj txoj kev haus cawv thiab kev noj haus tau tuav ib qho kev loj hlob txhua xyoo ntawm 10.5% thiab 14.5%, feem.
Nyob rau tib lub sijhawm, raws li Euromonitor qhov kev kwv yees, whiskey yuav txuas ntxiv kom muaj "tus lej thib ob" kev loj hlob hauv Suav teb hauv tsib xyoos tom ntej.
Yav dhau los, Euromonitor tau tshaj tawm qhov ntsuas kev noj qab haus huv ntawm Tuam Tshoj cov khoom lag luam cawv hauv xyoo 2021. Ntawm lawv, kev lag luam nplai ntawm cov dej cawv, cawv, thiab cawv yog 51.67 billion liters, 4.159 billion liters, thiab 18.507 lab liters. litres, 3.948 billion liters, thiab 23.552 lab liters.
Nws tsis yog qhov nyuaj kom pom tias thaum tag nrho kev haus dej cawv thiab cawv pom tau tias muaj kev poob qis, whiskey tseem tuav tus qauv ntawm kev loj hlob tsis tu ncua tawm tsam tus qauv. Kev lag luam cawv cov kev tshawb fawb tsis ntev los no los ntawm South China, East Tuam Tshoj thiab lwm lub lag luam kuj tau lees paub qhov sib txawv no.
"Kev loj hlob ntawm whiskey nyob rau hauv xyoo tas los no tau pom tseeb heev. Xyoo 2020, peb tau xa ob lub thawv loj (whiskey), uas tau nce ob npaug rau xyoo 2021. Txawm hais tias xyoo no tau cuam tshuam ntau heev los ntawm ib puag ncig (tsis tuaj yeem muag tau ntau lub hlis), (peb lub tuam txhab lub ntim ntawm whiskey) tseem tuaj yeem ua tau zoo ib yam. xyoo tas los.” Zhou Chuju, tus thawj coj ntawm Guangzhou Shengzuli Trading Co., Ltd., uas tau nkag mus rau hauv kev lag luam whiskey txij li xyoo 2020, hais rau kev lag luam cawv.
Lwm tus neeg ua lag luam hauv Guangzhou tau koom nrog ntau hom kev lag luam ntawm cov kua txiv hmab txiv ntoo, cawv, thiab lwm yam tau hais tias cov kua txiv hmab txiv ntoo yuav kub hauv Guangdong kev lag luam xyoo 2020 thiab 2021, tab sis qhov txias ntawm cov kua txiv hmab txiv ntoo hauv xyoo 2022 yuav ua rau ntau cov kua txiv hmab txiv ntoo tig. rau whiskey. , uas tau nce kev noj ntawm nruab nrab mus rau high-end whiskey. Nws tau hloov ntau yam ntawm cov peev txheej dhau los ntawm cov kua txiv hmab txiv ntoo ua lag luam rau whiskey, thiab cia siab tias lub tuam txhab kev lag luam whiskey yuav ua tiav kev loj hlob ntawm 40-50% hauv 2022.
Nyob rau hauv lub lag luam Fujian, whiskey kuj tuav ib qho kev loj hlob sai. "Whiskey hauv Fujian kev ua lag luam tau loj hlob sai. Yav dhau los, whiskey thiab brandy suav txog 10% thiab 90% ntawm kev ua lag luam, tab sis tam sim no lawv txhua tus account rau 50%, "said Xue Dezhi, tus thawj coj ntawm Fujian Weida Khoom kim heev Famous Wine.
"Diageo's Fujian kev ua lag luam yuav loj hlob los ntawm 80 lab hauv 2019 mus rau 180 lab hauv 2021. Kuv kwv yees tias nws yuav ncav cuag 250 lab xyoo no, ib xyoos ib zaug kev loj hlob ntau dua 50%. " Xue Dezhi kuj hais.
Ntxiv rau qhov nce ntawm kev muag khoom thiab kev muag khoom, qhov nce ntawm "Liab Zhuan Wei" thiab whiskey tuav kuj tau lees paub qhov kub whiskey kev lag luam hauv South China. Ib tus naj npawb ntawm cov lag luam whiskey nyob rau sab qab teb Suav teb tau hais tias tam sim no nyob rau sab qab teb Tuam Tshoj, qhov feem pua ntawm "Liab Zhuanwei" cov tswv lag luam tau mus txog 20-30%. "Tus naj npawb ntawm whiskey tuav hauv South China tau loj hlob ntau nyob rau xyoo tas los no." Kuang Yan, tus thawj coj ntawm Guangzhou Blue Spring Liquor Co., Ltd., tau hais. Raws li ib lub tuam txhab uas pib importing wines nyob rau hauv 1990s thiab kuj yog ib tug tswv cuab ntawm "Liab Zhuanwei", nws tau tig nws cov xim rau whiskey txij li thaum lub xyoo no.
Cov kws tshaj lij kev lag luam wine pom nyob rau hauv daim ntawv ntsuam xyuas no tias Shanghai, Guangdong, Fujian thiab lwm thaj chaw ntug dej hiav txwv tseem yog cov khw muag khoom loj thiab "bridgeheads" rau cov neeg siv khoom lag luam whiskey, tab sis cov neeg siv khoom noj whiskey hauv kev lag luam xws li Chengdu thiab Wuhan tau maj mam ua kom muaj zog, thiab cov neeg siv khoom hauv tsev. qee qhov chaw tau pib Nug txog whiskey.
"Nyob rau hauv ob xyoos dhau los, qhov cua whiskey hauv Chengdu tau maj mam muaj zog, thiab ob peb tus neeg tau pib nug (whiskey) ua ntej." Chen Xun, tus tsim ntawm Dumeitang Tavern hauv Chengdu.
Los ntawm cov ntaub ntawv thiab kev lag luam kev xav, whiskey tau ua tiav kev loj hlob sai nyob rau hauv peb lub xyoos dhau los txij li xyoo 2019, thiab kev sib txawv ntawm kev siv cov xwm txheej thiab kev ua tau zoo ntawm tus nqi siab yog qhov tseem ceeb ua rau kev loj hlob no.
Nyob rau hauv lub qhov muag ntawm kev lag luam sab hauv, txawv los ntawm cov kev txwv ntawm lwm yam dej cawv nyob rau hauv cov nqe lus ntawm kev siv scenarios, whiskey txoj kev haus dej cawv thiab scenarios yog heev ntau haiv neeg.
“Whiskey yog tus kheej heev. Koj tuaj yeem xaiv qhov zoo whiskey nyob rau hauv txoj cai scene. Koj tuaj yeem ntxiv dej khov, ua dej cawv, thiab nws kuj tseem tsim nyog rau ntau yam kev noj haus xws li dej qab zib, tuav, tsev noj mov, thiab cigars. " Whisky Ceg ntawm Shenzhen Alcohol Industry Association Chairman Wang Hongquan tau hais.
"Tsis muaj qhov xwm txheej noj tas li, thiab cov ntsiab lus cawv tuaj yeem txo qis. Kev haus dej haus yog ib qho yooj yim, tsis muaj kev ntxhov siab, thiab muaj ntau yam qauv. Txhua tus neeg hlub tuaj yeem pom qhov saj thiab aroma uas haum rau nws. Nws yog random heev. " Luo Zhaoxing, tus thawj coj muag khoom ntawm Sichuan Xiaoyi International Trading Co., Ltd. kuj tau hais.
Tsis tas li ntawd, kev ua haujlwm siab nqi kuj tseem yog qhov tshwj xeeb zoo ntawm whiskey. "Ib feem ntau ntawm vim li cas vim li cas whiskey thiaj li nrov yog nws cov nqi siab. Ib lub raj mis 750ml ntawm 12-xyoo-laus thawj-kab cov khoom lag luam tsuas yog muag rau ntau dua 300 yuan, thaum 500ml cawv ntawm tib lub hnub nyoog raug nqi ntau dua 800 yuan lossis ntau dua. Nws tseem yog hom tsis yog thawj qib. " Xue Dezhi hais.
Ib qho tseem ceeb tshwm sim yog tias nyob rau hauv tus txheej txheem ntawm kev sib txuas lus nrog wine kev lag luam kws txawj, yuav luag txhua tus distributor thiab practitioner yog siv no piv txwv los piav qhia rau wine kev lag luam kws txawj.
Lub hauv paus ntsiab lus ntawm whiskey tus nqi siab ua haujlwm yog qhov siab ntawm cov hom whiskey. "Whiskey hom yog cov concentrated heev. Muaj ntau dua 140 distilleries hauv Scotland thiab ntau dua 200 distilleries hauv ntiaj teb. Cov neeg siv khoom muaj kev paub ntau dua ntawm hom. " Kuang Yan hais. "Lub ntsiab tseem ceeb ntawm txoj kev loj hlob ntawm ib qeb cawv yog lub hom phiaj system. Whiskey muaj cov khoom lag luam muaj zog, thiab cov qauv kev lag luam tau txais kev txhawb nqa los ntawm cov nqi lag luam. " Xi Kang, tus thawj coj ntawm Tuam Tshoj Non-staple Food Circulation Association, kuj tau hais.
Txawm li cas los xij, nyob rau hauv txoj kev loj hlob ntawm kev lag luam whiskey, qhov zoo ntawm qee qhov nruab nrab thiab qis tus nqi whiskey tseem tuaj yeem lees paub los ntawm cov neeg siv khoom.
Piv nrog rau lwm tus ntsuj plig, whiskey tej zaum yuav yog qeb nrog cov tub ntxhais hluas pom tseeb tshaj plaws. Qee cov neeg hauv kev lag luam tau hais rau kev lag luam cawv tias ntawm ib sab, ntau tus cwj pwm ntawm whiskey ua tau raws li cov kev xav tau tam sim no ntawm cov tub ntxhais hluas tiam tshiab uas nrhiav tus kheej thiab trendiness; .
Kev lag luam tawm tswv yim kuj lees paub qhov tshwj xeeb ntawm lub lag luam whiskey. Raws li kev tshawb fawb tau los ntawm cov kws tshaj lij kev lag luam cawv los ntawm ntau lub lag luam, tus nqi ntawm 300-500 yuan tseem yog tus nqi tseem ceeb ntawm tus nqi ntawm whiskey. "Tus nqi ntau yam ntawm whiskey yog dav faib, yog li ntau cov neeg siv khoom muaj peev xwm them taus nws." Euromonitor kuj tau hais.
Ntxiv rau cov tub ntxhais hluas, cov hnub nyoog nruab nrab cov neeg muaj txiaj ntsig zoo kuj tseem yog lwm pab pawg neeg siv khoom lag luam ntawm whiskey. Sib txawv ntawm lub logic ntawm kev nyiam cov tub ntxhais hluas, qhov kev nyiam ntawm whiskey rau hauv chav kawm no feem ntau yog nyob rau hauv nws tus kheej cov yam ntxwv ntawm cov khoom thiab cov yam ntxwv ntawm nyiaj txiag.
Kev txheeb xyuas los ntawm Euromonitor qhia tias tsib lub tuam txhab loj tshaj plaws hauv Suav lag luam whiskey yog Pernod Ricard, Diageo, Suntory, Eddington, thiab Brown-Forman, nrog rau kev lag luam sib koom ntawm 26.45%, 17.52%, 9.46%, thiab 6.49% feem. yog 7,09%. Nyob rau tib lub sijhawm, Euromonitor kwv yees hais tias nyob rau hauv ob peb xyoos tom ntej no, tus nqi loj hlob ntawm Tuam Tshoj cov khoom lag luam whiskey feem ntau yuav pab txhawb los ntawm Scotch whiskey.
Scotch whiskey yog undoubtedly tus yeej loj tshaj plaws nyob rau hauv no round ntawm whiskey craze. Raws li cov ntaub ntawv los ntawm Scotch Whisky Association (SWA), tus nqi xa tawm ntawm Scotch whiskey mus rau Suav lag luam yuav nce 84.9% hauv 2021.
Tsis tas li ntawd, American thiab Japanese whiskey kuj pom muaj kev loj hlob zoo. Tshwj xeeb, Riwei tau qhia txog qhov kev loj hlob zoo tshaj qhov kev lag luam whiskey tag nrho hauv ntau txoj hauv kev xws li khw muag khoom thiab khoom noj khoom haus. Hauv tsib lub xyoos dhau los, hais txog kev muag khoom ntim, Riwei qhov kev loj hlob txhua xyoo tau ze rau 40%.
Nyob rau tib lub sijhawm, Euromonitor tseem ntseeg tias kev loj hlob ntawm whiskey hauv Suav teb nyob rau tsib xyoos tom ntej no tseem muaj kev cia siab thiab tuaj yeem ncav cuag tus lej ob npaug ntawm kev loj hlob txhua xyoo. Ib leeg malt whiskey yog lub cav ntawm kev muag khoom loj hlob, thiab kev muag khoom loj hlob ntawm high-end thiab ultra-high-end whiskey kuj yuav nce. Ua ntej ntawm cov khoom qis kawg thiab nruab nrab.
Hauv cov ntsiab lus no, ntau tus neeg ua lag luam sab hauv muaj kev cia siab zoo rau yav tom ntej ntawm Suav lag luam whiskey.
"Tam sim no, lub caj qaum ntawm kev haus cawv yog cov tub ntxhais hluas hnub nyoog 20 xyoo. Hauv 10 xyoo tom ntej no, lawv yuav maj mam loj hlob mus rau hauv lub ntsiab ntawm lub neej. Thaum cov tiam no loj hlob tuaj, kev siv lub zog ntawm whiskey yuav ua kom pom tseeb dua. " Wang Hongquan soj ntsuam.
"Whiskey tseem muaj ntau chav rau kev txhim kho, tshwj xeeb tshaj yog nyob rau hauv peb- thiab plaub-tier nroog. Kuv tus kheej zoo siab heev txog kev txhim kho yav tom ntej ntawm tus ntsuj plig hauv Suav teb. " Li Youwei hais.
"Whiskey yuav loj hlob ntxiv rau yav tom ntej, thiab nws yog qhov xav tias yuav ua ob npaug hauv li tsib xyoos." Zhou Chuju kuj hais.
Nyob rau tib lub sijhawm, Kuang Yan tau tshuaj xyuas tias: "Nyob rau hauv txawv teb chaws, cov khoom lag luam paub zoo xws li Macallan thiab Glenfiddich tau nthuav dav lawv cov peev txheej tsim kom muaj zog ntxiv rau 10 lossis 20 xyoo tom ntej. Kuj tseem muaj ntau lub peev hauv Suav teb pib xa mus rau sab saud, xws li kev yuav khoom thiab kev koom nrog kev ncaj ncees. Upstream manufacturers. Peev muaj lub siab xav hnov tsw thiab muaj lub teeb liab cuam tshuam rau kev loj hlob ntawm ntau lub lag luam, yog li kuv zoo siab heev txog kev loj hlob ntawm whiskey hauv 10 xyoo tom ntej. "
Tab sis tib lub sijhawm, qee cov neeg hauv kev lag luam tsis ntseeg txog seb qhov kev lag luam Suav whiskey tam sim no puas tuaj yeem loj hlob sai.
Xue Dezhi ntseeg hais tias kev nrhiav whiskey los ntawm peev tseem xav tau lub sijhawm sim. "Whiskey tseem yog ib pawg uas xav tau sijhawm los daws teeb meem. Scottish txoj cai lij choj hais tias whiskey yuav tsum muaj hnub nyoog tsawg kawg yog 3 xyoos, thiab nws yuav siv sij hawm 12 xyoos rau whiskey muag ntawm tus nqi ntawm 300 yuan hauv khw. Peev peev yuav tos ntev npaum li cas? Yog li tos thiab pom. "
Nyob rau tib lub sijhawm, ob qhov xwm txheej tam sim no kuj tau ua rau muaj kev txaus siab rau whiskey rov qab me ntsis. Ntawm qhov tod tes, qhov kev loj hlob ntawm whiskey imports tau nqaim txij li thaum pib ntawm lub xyoo no; ntawm qhov tod tes, peb lub hlis dhau los, cov npe sawv cev los ntawm Macallan thiab Suntory tau pom cov nqi poob.
"Qhov chaw ib puag ncig tsis zoo, kev siv khoom poob qis, kev ua lag luam tsis muaj kev ntseeg siab, thiab cov khoom siv ntau tshaj qhov xav tau. Yog li ntawd, txij li peb lub hlis dhau los, cov nqi ntawm cov khoom lag luam nrog cov nqi siab dua tau raug kho. " Wang Hongquan hais.
Rau yav tom ntej ntawm Suav lag luam whiskey, lub sij hawm yog qhov zoo tshaj plaws riam phom los sim tag nrho cov lus xaus. Whisky yuav mus qhov twg hauv Suav teb? Cov neeg nyeem thiab cov phooj ywg zoo siab txais tos los tawm lus.
Lub sij hawm xa tuaj: Nov-19-2022