Tsis ntev los no, Changjiang Securities tau tshaj tawm tsab ntawv tshawb fawb hais tias tam sim no kev haus npias hauv kuv lub teb chaws tseem yog cov thawj coj los ntawm cov qib nruab nrab thiab qis, thiab kev txhim kho muaj peev xwm tseem ceeb heev.Lub ntsiab views ntawm Changjiang Securities yog raws li nram no:
Cov qib tseem ceeb ntawm cov khoom lag luam npias tseem yog cov qhab nia nruab nrab mus rau qis, thiab kev txhim kho muaj peev xwm tseem muaj txiaj ntsig.Raws li xyoo 2021, qhov nruab nrab noj cov nqi ntawm cov dej haus uas tsis yog tam sim no tseem tsuas yog 5 yuan / 500ml, uas txhais tau hais tias los ntawm cov khoom siv tam sim no, kev noj haus tseem ceeb tseem yog los ntawm cov khoom siv qis.Cov khoom lag luam loj loj uas tau txhawb nqa thiab nrawm (qhov kev faib ua sab hauv nce ntxiv) feem ntau yog nyob ntawm tus nqi siab thib ob (6 ~ 10 yuan).Raws li tus tshiab mainstream ntawm 8 yuan hloov lub qub mainstream ntawm 5 yuan, nws yuav tsum tseem yuav siv tau rau kev lag luam nqa txog 60% nqi nce;Tsis tas li ntawd, kev lag luam kev lag luam high-end thiab ultra-high-end nqi band cov khoom lag luam kuj tseem ua kom cov txheej txheem ua kom zoo dua qub, txuas ntxiv txhim kho daim ntawv qhia kev txhim kho ntawm cov khoom npias.
Qhov cuam tshuam rau lub sijhawm luv luv ntawm kev sib kis yuav rub tawm qhov kev txhim kho ntawm npias, thiab tag nrho rov qab los ntawm qhov xwm txheej yav tom ntej yuav tsum tau tsav tus nqi nce.Cov txheej txheem siab kawg ntawm kev npaj-rau-haus dej (kev noj mov, kev lom zem) raws, uas suav nrog ib nrab ntawm cov xwm txheej ntawm kev haus npias, yog qhov siab dua piv rau cov dej haus uas tsis yog qhov chaw.Kev txwv ntawm cov xwm txheej zoo li no tau tshwm sim los ntawm qee lub sijhawm txij li muaj kev sib kis.Yog li ntawd, kev lag luam tus nqi nce nyob rau hauv ob xyoos dhau los tsis yog ib qho overdraft.Los yog ua ntej, tab sis txwv.Nyob rau hauv lub neej yav tom ntej, nrog rau tag nrho cov rov qab los ntawm tam sim no noj scene, kev lag luam kuj yuav tsum tau mus rau hauv ib qho kev nce qib (tus nqi nce).
Kev hloov pauv thiab kev hloov pauv hauv npias sector los ntawm daim ntawv tshaj tawm nyiaj txiag
Judging los ntawm kev loj hlob kev ua tau zoo ntawm npias sector nyob rau hauv 2021, tus qauv ntawm tus nqi nce-tsav tau cov txiaj ntsig kev txhim kho txuas ntxiv;lub ntsiab logic ntawm lub npias sector tseem yog cov txiaj ntsig kev txhim kho uas tau tsav los ntawm kev hloov khoom dua tshiab, nrog rau kev txhim kho uas tau tsav los ntawm kev txo nqi thiab kev ua kom zoo dua qub, uas yog qhov kev lag luam high-end kev loj hlob theem.ntawm "open source" thiab "throttle".
Lub caij nyoog siab tshaj plaws ntawm 2022 yuav ua rau lub hauv paus qis ntawm kev muag khoom, thiab qhov kev thov sab thiab tus nqi siab yuav ua rau muaj kev cuam tshuam tsis zoo.Kev lag luam muag ntim txij lub Tsib Hlis mus txog Lub Cuaj Hli 2021 yuav poob 6 ~ 10% xyoo-rau-xyoo;los ntawm 21Q4 txog 22Q1, qhov muag ntim ntawm kev lag luam npias yuav nyob hauv ± 2% piv nrog CAGR hauv 2019, thiab tom qab 22Q2 npias kev lag luam yuav nkag mus rau lub sijhawm ntawm cov ntim qis txawm li cas los xij, txij li lub Peb Hlis, qhov kev sib kis tshiab tau muaj. tseem cuam tshuam txog kev thauj mus los thiab kev siv cov xwm txheej, thiab nws xav tias tseem yuav muaj kev cuam tshuam tsis zoo rau kev thov hauv 22Q2.Tsis tas li ntawd, cov khoom siv raw ntawm npias tau nce mus rau qhov sib txawv, uas tau ua rau muaj kev hloov pauv tshiab ntawm tus nqi loj hauv kev lag luam hauv 21Q4.Nws yog cia siab tias nrog kev siv ntawm kev lag luam tus nqi nce nyiaj sib faib, lub siab xav tias yuav maj mam yooj yim.
Kev txhim kho kev ua tau zoo, kev lag luam tawg tawm, thiab tshem tawm cov qauv ntawm cov khoom homogeneity thiab tsis zoo
Kev txhim kho qib siab ntawm kev lag luam tau tawg qhov kev xav tsis zoo uas cov khoom lag luam feem ntau tsis zoo, thiab kev lag luam kev lag luam tsom ntau dua rau qhov haum ntawm cov khoom lag luam thiab cov khoom lag luam, txhawm rau txhawm rau cov tub ntxhais hluas.
Nyob rau hauv xyoo tas los no, cov khoom lag luam iteration hauv kev lag luam npias tau nrawm, thiab txoj hauv kev yog qhov tseeb - ib txwm lager siab (siab wort concentration), npias dawb tsw (extension ntawm fruity tsw), khoom siv tes ua brewing / tsis haus cawv thiab txawm tias lwm yam tsawg- cawv qeb extension ntawm tsis yog npias.Kev lag luam tsom mus rau cov xwm txheej ntawm cov khoom lag luam thiab cov khoom lag luam tonality-localization ntawm thoob ntiaj teb hom thiab high-end fission ntawm lub zos hom.
Xaiv cov tub ntxhais hluas thiab cov neeg hais lus sib txuas lus, nkag mus rau cov khoom lag luam kev coj noj coj ua thiab kev lom zem, thiab qhia txog cov tonality ntawm hom thiab cov khoom;ntau qhov tseem ceeb yog muab tso rau hauv kev sib txuas lus nrog cov neeg siv khoom hauv kev lag luam.
Post lub sij hawm: May-31-2022